Are You Planning Your Social Media Backwards?
When it comes time to put together a social media strategy for your company, there are a few key steps you need to consider before getting started. Unfortunately, most companies bypass these steps and do everything in exactly the wrong order.
Their conversations usually go a little something like this:
Person 1: We need to get involved in social media.
Person 2: You’re right, how do we get started?
Person 1: We need to build a Facebook page.
Person 2: You’re right, Joe put up a Facebook page for his company last year and he said they have more than 1,000 followers.
Person 1: Ok, I’ll get Maria on it this week.
Time passes….
Six months later:
Person 2: So how’s that social media strategy doing?
Person 1: What?
Person 2: You know, the Facebook page you were going to have Maria build?
Person 1: Oh…yeah…let me check. [keyboard clicking] Looks like we have 127 fans!
Person 2: That’s awesome! So…what’s next?
Person 1: Um…
Yeah….that conversation has happened in office after office around the world in the last few years. Companies jump on board with social media because they hear buzz about it and think they have to get involved or because some C-level type reads an article about how social media is changing the face of marketing and they issue an order to start Twitter accounts and Facebook accounts and to start posting existing video files to YouTube.
The problem is that action without a desired outcome is generally pointless. If you walk out your front door with no destination in mind, you’re likely to find yourself standing in the middle of a strange neighborhood too tired to get home. Worse, you may walk yourself right off a cliff.
If your social media efforts have been driven by “we need to do this” instead of being driven by “we need to accomplish X and social media will help us,” you’re wasting your time. Social media success rarely falls into a company’s lap by accident. Social media success happens when you plan for it and executive a supportive strategy.
Ask yourself why you are involved in social media. Is it because you “have to be?” Is it because you want to be? Or is it because you understand how social media can help you reach specific goals and you are using it to support your company’s growth?
If your answers are the former and not the latter, you need to sit down and think about the goals you have for your business in the next year. List them out and ask yourself how you might be able to use social media to accomplish them.
The Super Simple Guide to Using and Marketing Through Pinterest – Part Two
Now that you’ve gotten yourself up and running with a Pinterest account, it’s time to put it to use to start collecting ideas, links and pictures. Remember, Pinterest is a powerful online filing system that gives you visual access to the things you might wish to use down the road. Back in part one we talked about setting up some topical boards to sort the “pins” you find. Today we’re going to talk about how to find those pins.
The Super Simple Guide to Using and Marketing Through Pinterest – Part One
A few months ago, I would have forgiven you if you hadn’t heard of Pinterest. It was like a sneaky, lovable cat. The kind that curls up in your lap and gives you the warm fuzzies while you pet it, but that remains quietly invisible to anyone not already in the know. The past month or so though, it’s all begun to change
6 Reasons 2012 is the Perfect Time for Social Media
As we roll into 2012 companies are looking at ways to either boost their social media campaigns, or in some cases, launch them for the first time. One of the big questions they have is whether or not they’re too late to the game. While I’m not going to lie and say it’s the easiest it’s ever been to get in the game, I can say more companies will find it easier to get involved today than they ever have before. I see six key reasons for this.
Why You Need to Care About SOPA
But even with all the buzz and all the “SOPA is bad” talk going around, a lot of people are still very unclear on what it all means and why companies like SugarSpun oppose it. We thought we’d take a few minutes to put up a post and share some background and our stance.
Google Search Plus Your World Launches…and Changes Search Up
Oh me oh my. Google sure does know how to get the buzz going. Their launch of the new “Search Plus Your World” update has the entire Internet marketing world in a tizzy
