Is Your Google Local Listing Being Hijacked?
It’s happened before and it will probably happen again. Nearly a year after local search gurus reported on a major hijacking problem with Google Local Business listings, reports are popping up all over again about a fresh crop of hijacked listings. Lisa Meyers made a post last week over at SEO Chicks sharing the problem they ran into when the local listings for one of their clients was hijacked.
…we get back from the Christmas holidays, login to our client Analytics and see that the local business listings traffic has halved!! We went on to search on the top “local keyword terms” on Google and found ALL OUR listings had been replaced! Our exact listing, with all the reviews, pictures, videos – everything was the same, including the phone number BUT the web address was to another website. A website that was loosely related to our client through a third party affiliate scheme. They were ranking for all the terms in the local result that we have been ranking for for months, they had in fact STOLEN our listings, and our hard work.
It’s a true nightmare scenario for the hard working small business owner and their SEO. How did it happen? Through a big, gaping hole in Google Local Business Center’s security process.
Local Search Listings are Super Important
Local search has been gaining in importance for quite some time, but these days it’s a mainstream thing. Google has integrated their local search seven pack (a pairing of a map and a list of seven local listings with URL and phone number) into the main organic search results, superseding even paid listings to become the first thing searchers view. The local listing pack takes up the space of three to four organic listings and pushes the index based search results quite a ways down the page.
Let’s take a quick look. Visiting Google and typing in a generic phrase like “pizza” generates a set of standard paid and organic search results like this:
Type in the same search term with a local qualifier (which is exactly what focused searchers are going to do) and suddenly, the results are jam packed with those juicy local listings and the organic listings have been pushed way down the page.
The combination of strong visual impact and relevant results means most local searcher users aren’t likely to make their way down into those standard organic listings. In other words, if you aren’t showing in the local pack, your front door sign might as well read “closed.”
So What Can You Do?
If you haven’t already verified your local search listing on Google, you need to do so. (Read Miriam Ellis’ great post over on Search Engine Guide from last summer showing how to claim your Google Maps listing.)
Once you’ve done that, (and taken the time to maximize your Google Maps listing with images, coupons, and so on) log in to the Google Local Business Center’s reporting feature and take a look around. Now, make plans to do this again on a regular basis, weekly at minimum.
This is where most companies are first spotting the problem. Hijacking is often identified when a sudden drop in traffic is reported in the local business center and the business owner or SEO heads off to investigate the reason. Vigilance is the name of the game and only by checking in on a regular basis can you be certain your listing hasn’t been hijacked. (Besides, you should be checking in on a regular basis as part of your online marketing efforts anyway.)
Keeping an eye on your local listing once you’ve claimed it is your best bet at catching a problem quickly.
The Super Simple Guide to Using and Marketing Through Pinterest – Part Two
Now that you’ve gotten yourself up and running with a Pinterest account, it’s time to put it to use to start collecting ideas, links and pictures. Remember, Pinterest is a powerful online filing system that gives you visual access to the things you might wish to use down the road. Back in part one we talked about setting up some topical boards to sort the “pins” you find. Today we’re going to talk about how to find those pins.
The Super Simple Guide to Using and Marketing Through Pinterest – Part One
A few months ago, I would have forgiven you if you hadn’t heard of Pinterest. It was like a sneaky, lovable cat. The kind that curls up in your lap and gives you the warm fuzzies while you pet it, but that remains quietly invisible to anyone not already in the know. The past month or so though, it’s all begun to change
6 Reasons 2012 is the Perfect Time for Social Media
As we roll into 2012 companies are looking at ways to either boost their social media campaigns, or in some cases, launch them for the first time. One of the big questions they have is whether or not they’re too late to the game. While I’m not going to lie and say it’s the easiest it’s ever been to get in the game, I can say more companies will find it easier to get involved today than they ever have before. I see six key reasons for this.
Why You Need to Care About SOPA
But even with all the buzz and all the “SOPA is bad” talk going around, a lot of people are still very unclear on what it all means and why companies like SugarSpun oppose it. We thought we’d take a few minutes to put up a post and share some background and our stance.
Google Search Plus Your World Launches…and Changes Search Up
Oh me oh my. Google sure does know how to get the buzz going. Their launch of the new “Search Plus Your World” update has the entire Internet marketing world in a tizzy
