Entries by Abby Johnson

Reputation Management: Why Credible Influence Always Wins

Trust is an interesting concept online, isn’t it? The Internet has quickly become the most desirable resource for information. We, as consumers, depend on websites, stranger reviews and much, much more for answers and tips ranging from sickness to brand recommendations. Remember the “French Model” State Farm commercial from a couple of years ago? We […]

Google+: To Be or Not to Be – That Is the Big Question

  Can you believe it’s been 3 years since Google introduced its social media platform Google+? In its 3-year lifespan, Google has put tremendous priority on its social hope. Before Google+, the search giant pushed other social players including Orkut and Google Buzz. There were also brief moments with Dodgeball and Latitude. However, none of […]

Marketing Just Got Smarter, Thanks to Yelp

Online reviews are continuing to grow in value as consumers are gaining trust in them. In fact, BrightLocal’s 2013 Local Consumer Review Survey found that 79 percent of consumers trust online reviews as much as personal recommendations. Yelp, Angie’s List, Yahoo Business Listings, among others are some of the most popular sites, but social media […]

Dear Marketers, Please Be Human on Social Media

  Why have social networks succeeded? Is it the platforms and the capabilities they offer? Is it the marketing opportunities created? Or, is it just luck? Simply put, social media is about friends and conversations. According to the Merriam-Webster dictionary – yes, we now have a definition – social media is defined as: Forms of […]

5 Steps for Staying Motivated

  What motivates you? Motivation comes in many shapes and sizes. For some, it drives people to provide for their families. For others, it encourages change. According to the Merriam-Webster dictionary, motivation is defined as: “The act or process of giving someone a reason for doing something : the act or process of motivating someone; […]

How to Avoid Distractions at Work

  How many distractions do you encounter on a day-to-day basis? If you’re like me, it’s probably more than you care to count. Whether you get side-tracked by a random email, get interrupted by a phone call, get roped into attending another meeting, or any number of other disruptions, we all experience these in some […]

The Ever-Changing Social Media Landscape

With all the changes to social media, it can be very challenging to keep up. The big players like Facebook, Twitter, LinkedIn, and Pinterest are always adding new features and abilities, and the newer, more niche networks are coming and going at an even faster rate. This challenge to stay on top of these happenings […]