Entries by Abby Johnson

The Marketing Evolution: More Changes to Come in 2014

  As another year comes to a close, it’s inevitable that we reflect on what went wrong and what went right. Last week, we provided a summary of social media happenings during 2013, and hopefully, these events have been beneficial for business endeavors. But, now, we must look forward and think about the coming year. […]

Social Media in the Classroom: Should It Exist?

As social media has grown in recent years, it has made its way into multiple industries. We’ve obviously seen businesses use it successfully, but we’ve also seen tremendous growth with social in the healthcare, legal, and political sectors of late. The user base is continuing to grow across all social networks, and as it does, […]