Jennifer Evans Cario Interview Featured on Stuntdubl Blog

Sugarspun Marketing President Jennifer Evans Cario sat down for an email interview this week with Todd Malicoat over at Stuntdubl.com. A long-time veteran of the SEO Industry, Todd also serves  as the SEO Faculty Chair for MarketMotive, the training company that features Jen’s web-based social media marketing training curriculum.

Todd asked Jen some great questions, including her thoughts on low cost social media monitoring tools, which social signals impact a site’s SEO potential and how to reach out to influencers in a credible way that delivers results. Here’s a quick snippet of one of the responses:

That’s an excellent question and one that’s really hard to answer in a concrete fashion. Clearly things like good design, solid usability and quality offerings are high on the “duh factor” list for this. From the social media side of things, it’s all about transparency and honesty. The best way to be credible in social media is to be transparent. Tell people who you are, tell them why you are talking about a topic, event or product and let them know the pros and the cons. People are looking for authenticity…and when they find it combined with a topic that interests them, they tend to embrace it.

For the full text of the interview with Jennifer Evans Cario, head over to Todd’s blog.

About author:

Jennifer Evans Cario is the author of Pinterest Marketing: An Hour a Day, serves as Social Media Faculty Chair for Market Motive and is the founder and President of SugarSpun Marketing. Recognized as an industry leader in content driven social media strategies, Jennifer is known for using real language and a common sense approach that delivers solid results while still allowing her clients to fully understand and participate in the process. A popular speaker, Jen logs dozens of engagements each year at everything from marketing industry events to industry vertical trade shows to in-house corporate training events.

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