Google Search Plus Your World Launches…and Changes Search Up
Oh me oh my. Google sure does know how to get the buzz going. Their launch of the new “Search Plus Your World” update has the entire Internet marketing world in a tizzy.
Double Berry Shortcake Sliders
There’s a challenge that comes with putting great ideas into play when you have limited resources.
Extraordinarily Well Done Chocolate Chip Cookies
Earlier this week I was talking to someone about what I do for a living and they made the comment that “anyone can be a marketer.” I laughed a little bit, because I knew what they meant, but I also pointed out that “marketing” and “marketing done very well” were two very different things. In […]
Using Micro Goals to Fine Tune Your Social Media Campaigns
Last week, I explained the concept of micro goals in regards to social media and why it’s so important to track such a large collection of seemingly insignificant numbers.
Understanding and Establishing Micro Goals for Your Social Media Campaigns
A few weeks ago I wrote a handful of articles on how to develop a proper social media strategy by developing goals, breaking those goals into supportive goals and matching goals to appropriate tactics.
Balanced Zucchini Bread
It took me awhile to find a zucchini bread recipe I loved because they were either too sweet or too bland and was happy to finally find a balanced recipe. I wanted one sweet enough to enjoy, while not overpowering the zucchini.
How to Know When Your Site Needs Social Media Before SEO
Every now and then Search Engine Guide’s Associate Editor Stoney deGeyter finds himself on the phone with a potential client trying to talk them into putting their conversation on hold and giving me a call. Why?
How to Know When Your Site Needs SEO Before Social Media
Every now and then I find myself on the phone with a potential client trying to talk them into putting our conversation on hold and giving my Search Engine Guide’s Associate Editor Stoney deGeyter a call. Why?
Matching Tactics to Goals Enables a Stronger Social Media Plan
The past few days, I’ve been talking about the need to establish solid goals around which to build you social media efforts. We’ve looked at why you need to have goals , we’ve explored the three categories of goals to help set the foundation for your efforts and we’ve talked about breaking your primary goals […]
Break Your Goals into Supportive Goals to Make Them Achievable
Here’s the thing about goals. They’re well intentioned and broad in focus and we wave them around as if we’re really proud of these lofty ideas we hope to achieve. But unless we take the time to create a plan of action to reach them, they rarely amount to more than warm-fuzzy inducing line items.