Earlier this week I was talking to someone about what I do for a living and they made the comment that “anyone can be a marketer.” I laughed a little bit, because I knew what they meant, but I also pointed out that “marketing” and “marketing done very well” were two very different things. In […]
A few weeks ago I wrote a handful of articles on how to develop a proper social media strategy by developing goals, breaking those goals into supportive goals and matching goals to appropriate tactics.
It took me awhile to find a zucchini bread recipe I loved because they were either too sweet or too bland and was happy to finally find a balanced recipe. I wanted one sweet enough to enjoy, while not overpowering the zucchini.
Every now and then Search Engine Guide’s Associate Editor Stoney deGeyter finds himself on the phone with a potential client trying to talk them into putting their conversation on hold and giving me a call. Why?
Every now and then I find myself on the phone with a potential client trying to talk them into putting our conversation on hold and giving my Search Engine Guide’s Associate Editor Stoney deGeyter a call. Why?
The past few days, I’ve been talking about the need to establish solid goals around which to build you social media efforts. We’ve looked at why you need to have goals , we’ve explored the three categories of goals to help set the foundation for your efforts and we’ve talked about breaking your primary goals […]
Here’s the thing about goals. They’re well intentioned and broad in focus and we wave them around as if we’re really proud of these lofty ideas we hope to achieve. But unless we take the time to create a plan of action to reach them, they rarely amount to more than warm-fuzzy inducing line items.