It’s funny how you can take something as plain and simple as freshly popped corn and turn it into one of the tastiest and most addictive treats known to man. It’s a little like good social media marketing that way.
https://www.sugarspunmarketing.com/wp-content/uploads/2010/07/caramelcornyummy.jpg453604Jennifer Cario/wp-content/uploads/2016/01/logo-01.pngJennifer Cario2010-07-08 17:02:092016-01-19 19:27:59Not So Commonly Coated Caramel Corn
When it comes time to put together a social media strategy for your company, there are a few key steps you need to consider before getting started. Unfortunately, most companies bypass these steps and do everything in exactly the wrong order.
/wp-content/uploads/2016/01/logo-01.png00Jennifer Cario/wp-content/uploads/2016/01/logo-01.pngJennifer Cario2010-06-25 12:34:072010-06-25 12:34:07Are You Planning Your Social Media Backwards?
With so much social media focus on sites like Twitter, FourSquare and Facebook these days, it’s easy for companies to neglect one of the single most powerful social media tools available: their blog. In fact, for companies who are looking to increase their search engine optimization efforts, a well-crafted blog can make a dramatic difference. […]
https://www.sugarspunmarketing.com/wp-content/uploads/2010/04/seoblogincrease.gif588291Jennifer Cario/wp-content/uploads/2016/01/logo-01.pngJennifer Cario2010-04-08 19:06:402016-01-19 20:10:37Six Reasons SEOs Love Blogs
Ever notice how when someone finds a solution to a problem they’re having, it suddenly becomes the solution to everyone else’s problem as well?
https://www.sugarspunmarketing.com/wp-content/uploads/2010/02/skeptical-300x199.jpg199300Jennifer Cario/wp-content/uploads/2016/01/logo-01.pngJennifer Cario2010-02-17 15:09:232016-01-19 19:27:54The World Does Not Begin and End With SEO
HubSpot has released their Third Annual State of the Twittersphere report and for those of us who keep tabs on Twitter from both the marketing and social interaction perspective the results are interesting. HubSpot analyzed the more than 5 million Twitter accounts and 6 million Tweets that have been collected by Twitter Grader. Perhaps the […]
https://www.sugarspunmarketing.com/wp-content/uploads/2010/01/twitter_byhour1.jpg204400Jennifer Cario/wp-content/uploads/2016/01/logo-01.pngJennifer Cario2010-01-26 16:25:282016-01-19 19:27:49Strengthen Your Twitter Outreach with New Data
It’s happened before and it will probably happen again. Nearly a year after local search gurus reported on a major hijacking problem with Google Local Business listings, reports are popping up all over again about a fresh crop of hijacked listings. Lisa Meyers made a post last week over at SEO Chicks sharing the problem […]
https://www.sugarspunmarketing.com/wp-content/uploads/2010/01/googlocalpizzapack.jpg415500Jennifer Cario/wp-content/uploads/2016/01/logo-01.pngJennifer Cario2010-01-19 21:41:532016-01-19 19:27:48Is Your Google Local Listing Being Hijacked?
As a small business social media strategist, I’m very happy to see so many companies finally beginning to recognize the need to invest some of the marketing dollars into social media. I’m ever more happy to see how many of them are willing and able to dedicate some internal staff to the matter. On the […]
https://www.sugarspunmarketing.com/wp-content/uploads/2010/01/thumbs-up.jpg205300Jennifer Cario/wp-content/uploads/2016/01/logo-01.pngJennifer Cario2010-01-18 22:46:202016-01-19 19:27:494 Reasons to Build a Social Media Strategy
Speaking with Abby Johnson at SES Chicago about the concept of “Social Media Dating.” I programmed the Small Business track at SES Chicago this past December and during the Social Media panel, I shared the concept of looking at social media as a dating relationship rather than a sales process. The goal was to help […]
https://www.sugarspunmarketing.com/wp-content/uploads/2010/01/webprointerview-300x167.jpg167300Jennifer Cario/wp-content/uploads/2016/01/logo-01.pngJennifer Cario2010-01-13 02:06:502016-01-19 19:27:53Jennifer Interviewed on WebPro News