In a day and age where everything seemingly evolves around social media, a new study from marketing data firm Custora found that email marketing has dramatically increased since 2009. Specifically, the report showed that email is delivering more online sales than both Facebook and Twitter, as the chart below depicts. (Click to enlarge) What’s even […]
A few days ago, my husband looked up at me from over his laptop and said “Yahoo has a poll asking people if social media influences their buying decisions.” After I smiled and chuckled a bit, I asked him what the poll “concluded.”
After more than a year of waiting for delivery, Pinterest has finally delivered on its promise to deliver native analytics to Pinterest users with verified URLs. (And Pinterest marketers rejoiced.) In an announcement posted to the company’s blog on March 12th, the Pinterest team shares the details.
Two years ago, everyone’s love-hate relationship with Facebook got a little more passionate when Mark Zuckerburg changed things up and introduced us to Facebook Timeline. Love it or hate it, it’s all about to change again.
It’s 2013. We’ve been working on this thing called social media for about five or six years now. As marketers and as business owners, we’re not only wrapping our heads around the infinite engagement possibilities, we’re also finally beginning to possess the tools that allow us to gather real data about the value of our […]
Sugarspun Marketing President Jennifer Evans Cario sat down for an email interview this week with Todd Malicoat over at Stuntdubl.com. A long-time veteran of the SEO Industry, Todd also serves as the SEO Faculty Chair for MarketMotive, the training company that features Jen’s web-based social media marketing training curriculum. Todd asked Jen some great questions, […]
Now that you’ve gotten yourself up and running with a Pinterest account, it’s time to put it to use to start collecting ideas, links and pictures. Remember, Pinterest is a powerful online filing system that gives you visual access to the things you might wish to use down the road. Back in part one we talked about setting up some topical boards to sort the “pins” you find. Today we’re going to talk about how to find those pins.
A few months ago, I would have forgiven you if you hadn’t heard of Pinterest. It was like a sneaky, lovable cat. The kind that curls up in your lap and gives you the warm fuzzies while you pet it, but that remains quietly invisible to anyone not already in the know. The past month or so though, it’s all begun to change.
As we roll into 2012 companies are looking at ways to either boost their social media campaigns, or in some cases, launch them for the first time. One of the big questions they have is whether or not they’re too late to the game. While I’m not going to lie and say it’s the easiest it’s ever been to get in the game, I can say more companies will find it easier to get involved today than they ever have before. I see six key reasons for this.
But even with all the buzz and all the “SOPA is bad” talk going around, a lot of people are still very unclear on what it all means and why companies like SugarSpun oppose it. We thought we’d take a few minutes to put up a post and share some background and our stance.