It took me awhile to find a zucchini bread recipe I loved because they were either too sweet or too bland and was happy to finally find a balanced recipe. I wanted one sweet enough to enjoy, while not overpowering the zucchini.
Sometimes a campaign message can be hard to balance as well. If your message is so sweet and full of fluff that it leaves people wondering what you’re really advertising they aren’t going to take you seriously. There are millions of videos on YouTube and at times I’ve been sent a funny commercial or clip, and while I laugh, I have no idea what they were advertising. It is great if your video gets a million views, but if the conversion rate is next to nothing you’ve wasted the chance to get your message to a huge audience by playing to the sweet side to disguise the message.
On the other hand, you can pump a video or blog post so full of information and promotion that noone hits the retweet button or gets to the end of the video to see your link. As interesting as your research data or new hire is to those in your company, someone stumbling across your blog isn’t going to be drawn in to that message without a little sugar added.
Consumers want to be entertained while still getting real information. Captivating your audience without losing them to the next shiny thing that comes along is hard to balance, as your job becomes to engage, entertain and educate all while focusing on the message you are trying to get across. In the same way, getting people to happily eat zucchini is alot easier when you add the right ingredients, including a little sugar.
Balanced Zucchini Bread
2 C sugar
2 tsp vanilla
2 C shredded zucchini
1 small can crushed pineapple
3 C flour
2 tsp baking soda
1 tsp salt
1/4 tsp baking powder
1 1/2 tsp cinnamon
3/4 tsp nutmeg
1 cup chopped nuts (optional)
Topping- 2 Tbsp brown sugar
Makes 2 loaves
- Preheat oven to 350.
- Sift dry ingredients together.
- Mix together eggs and vanilla in a large bowl.
- Mix in other ingredients, alternating dry mixture, pineapple and zucchini until combined.
- Add nuts if using.
- Spray 2 loaf pans with cooking spray and distribute batter evenly between the two.
- Sprinkle the top of each with brown sugar.
- Bake 50-60 minutes, or until a toothpick insterted in the middle comes out clean. Freezes very well.