Jennifer Interviewed on WebPro News

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Speaking with Abby Johnson at SES Chicago about the concept of “Social Media Dating.” I programmed the Small Business track at SES Chicago this past December and during the Social Media panel, I shared the concept of looking at social media as a dating relationship rather than a sales process.

The goal was to help shift marketing mindsets from a laser focused sales process to a more realistic understanding of the need to invest in listening, romancing and thinking long-term when it comes to potential customers.

Abby and I also spoke about some of the common misconceptions about viral marketing and why some of the best viral campaigns are the ones you’ll never hear about.

Jennifer Evans Laycock Interview with WebPro News

Jennifer Cario

Jennifer Cario has dedicated her career to creatively helping businesses and consumers connect in a way that positively impacts the bottom line. With over 20 years of industry experience, she has also written several books and developed social media training curriculum in use by hundreds of colleges, universities and enterprise companies around the world. Jen consistently develops fresh ideas and methods for communicating within the world of marketing.

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