Video: Why Businesses Should NOT Neglect LinkedIn

Linked In Pubcon VideoIs your business taking advantage of LinkedIn? According to Sean Jackson, a founding partner of Copyblogger Media, businesses should tap into this social media platform due to its high value. SugarSpun Marketing had the opportunity to catch up with him at Pubcon in Las Vegas and hear him explain how LinkedIn consists of people and businesses (with incomes!) that are looking for business solutions. These are the people that are key influencers when it comes to making purchasing decisions.

It’s no secret that it is much harder for businesses to get noticed in Facebook’s News Feed. As a result, Jackson recommends utilizing LinkedIn’s content network called Pulse. Research shows that the first Pulse update has the potential to hit 20 percent of each person’s audience. Regular posting could increase this potential to up to 60 percent of a person’s following within a month’s time.

But, how can a person, and in turn a business, get into the Pulse network? It’s not hard, but it takes some basic efforts. Jackson suggests starting with the user’s profile. Is there a professional image? What about an updated summary that includes your name? Are your connections included? From there, users can add content and provide tags, calls to action, etc., just like on other channels.

All these ideas are areas that small and large businesses alike can implement. However, Jackson believes that small businesses have more advantages than enterprises due to the flexibility SMBs have.

Jackson also provides tips for embracing the paid components of LinkedIn, getting employees engaged with LinkedIn, and how all these initiatives can work in conjunction with a business’s overall marketing strategy. Check out all this and more in this exclusive video:

 

To learn more about Jackson’s perspective on LinkedIn, you can visit his podcast cleverly entitled The Missing Link.

About author:

Although Abby Johnson’s education and early career are based in traditional broadcast media, her most recent experience has taken her into the world of “new media.” Abby served as a reporter for more 6 years covering topics ranging from highlighting the latest gadgets and applications to the more serious news of online consumer privacy concerns and the potential of cyberwarfare. She has also secured and conducted interviews with Vint Cerf, the Vice President and Chief Internet Evangelist for Google and who is recognized as one of the “fathers of the Internet;” Matt Cutts, Senior Software Engineer for Google; actor Jake Gyllenhaal (Jarhead, Love and Other Drugs, Prince of Persia, etc.) at the movie premiere of Source Code; comedian and radio personality Adam Carolla; former NBA star and actor Rick Fox; as well as other known personalities and Internet industry experts. By being actively involved in the Internet industry during the social media boom and working directly with many of the social media "early adopters," Abby's transition into social marketing came naturally. She now serves as the Social Media Coordinator for SugarSpun Marketing as well as Manager of Communications at design-build firm Gray. In these roles, Abby creates original content, produces digital strategies, handles media relations and blogger outreach, implements social media campaigns, and more. Through her consistent high standards and driven approach, these campaigns have resulted in meaningful conversations, relevant brand positioning, and achieved goals.

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