Video: The Intersection of Social Media, SEO & Content Marketing

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Often in online marketing, there are silos of social media, SEO, and most recently, content marketing. All of these pieces should work together like clockwork, according to Michelle Stinson Ross, who at the time of the video shoot was at Authority Labs but is now the founder and principal consultant at Firestarter Social Media. As she explained to us at Pubcon in Las Vegas, each of these areas acts as a mechanism to drive another area. In other words, they are all part of the digital marketing ecosystem.

Whether marketers like it or not, they will never grasp the big picture by looking at only one of these areas. Marketers often like to specialize in something like SEO or social media, which is okay. But, the two work together naturally, and in order to truly market effectively, the parts have to mesh.

Another problematic issue with the digital ecosystem is analytics. Again, so often, marketers take the time to create the content, promote it on social, and optimize it for the search engines, but then neglect to track its performance. According to Stinson Ross, marketers have to pay attention to what is driving traffic and converting in order to keep your business up and running. She advises marketers watch referral sources, and even beyond this, track the further shares and engagement. Check out this video to hear more of her explanation:

If you need some direction with your online marketing strategy but feel you are missing one of the pieces of this ecosystem, contact SugarSpun Marketing, and we’ll be happy to help.

About author:

Although Abby Johnson’s education and early career are based in traditional broadcast media, her most recent experience has taken her into the world of “new media.” Abby served as a reporter for more 6 years covering topics ranging from highlighting the latest gadgets and applications to the more serious news of online consumer privacy concerns and the potential of cyberwarfare. She has also secured and conducted interviews with Vint Cerf, the Vice President and Chief Internet Evangelist for Google and who is recognized as one of the “fathers of the Internet;” Matt Cutts, Senior Software Engineer for Google; actor Jake Gyllenhaal (Jarhead, Love and Other Drugs, Prince of Persia, etc.) at the movie premiere of Source Code; comedian and radio personality Adam Carolla; former NBA star and actor Rick Fox; as well as other known personalities and Internet industry experts. By being actively involved in the Internet industry during the social media boom and working directly with many of the social media "early adopters," Abby's transition into social marketing came naturally. She now serves as the Social Media Coordinator for SugarSpun Marketing as well as Manager of Communications at design-build firm Gray. In these roles, Abby creates original content, produces digital strategies, handles media relations and blogger outreach, implements social media campaigns, and more. Through her consistent high standards and driven approach, these campaigns have resulted in meaningful conversations, relevant brand positioning, and achieved goals.

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