Jennifer Interviewed on WebPro News

Speaking with Abby Johnson at SES Chicago about the concept of “Social Media Dating.” I programmed the Small Business track at SES Chicago this past December and during the Social Media panel, I shared the concept of looking at social media as a dating relationship rather than a sales process.

The goal was to help shift marketing mindsets from a laser focused sales process to a more realistic understanding of the need to invest in listening, romancing and thinking long-term when it comes to potential customers.

Abby and I also spoke about some of the common misconceptions about viral marketing and why some of the best viral campaigns are the ones you’ll never hear about.

About author:

Jennifer Evans Cario is the author of Pinterest Marketing: An Hour a Day, serves as Social Media Faculty Chair for Market Motive and is the founder and President of SugarSpun Marketing. Recognized as an industry leader in content driven social media strategies, Jennifer is known for using real language and a common sense approach that delivers solid results while still allowing her clients to fully understand and participate in the process. A popular speaker, Jen logs dozens of engagements each year at everything from marketing industry events to industry vertical trade shows to in-house corporate training events.

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