Small Business Social Media Strategy - Greater Pittsburgh PA Area » social media

Understanding the Three Primary Goals of Social Media

Thu, 27 Aug 2015 22:00:43 +0000

It seems a little funny to think that five years ago I was writing about the need for businesses to recognize that their social media investment needs to be about more than the teenage "everyone else is doing it" mentality. Why is it funny? Mostly because three years later we still have that conversation with prospective clients on a regular basis

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How to Really Connect with Your Facebook & Twitter Audience

Thu, 16 Jul 2015 13:16:09 +0000

As social media has grown and evolved, the reasons people use it vary. In the past, many users would keep their Facebook accounts more personal [&hellip

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Trader Joe’s Kona Coffee Cookies Copycat Recipe: AKA Taste of Subtle in Social Media

Thu, 09 Jul 2015 22:23:11 +0000

Shortbread cookies are warm fuzzies to me. They speak of blue tins full of dress-up jewelry – the tasty companions to pretend tea parties or [&hellip

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3 Social Media Lessons Every Marketer Should Keep Close

Wed, 20 Aug 2014 23:30:07 +0000

With a vast amount of available information on social media, society as a whole, and especially marketers, sometimes forget just how young these platforms are. [&hellip

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