Tag | Creative Commons

6 Reasons 2012 is the Perfect Time for Social Media

February 2, 20122 Comments

As we roll into 2012 companies are looking at ways to either boost their social media campaigns, or in some cases, launch them for the first time. One of the big questions they have is whether or not they’re too late to the game. While I’m not going to lie and say it’s the easiest it’s ever been to get in the game, I can say more companies will find it easier to get involved today than they ever have before. I see six key reasons for this.

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Understanding and Establishing Micro Goals for Your Social Media Campaigns

July 23, 2010Comments Off

A few weeks ago I wrote a handful of articles on how to develop a proper social media strategy by developing goals, breaking those goals into supportive goals and matching goals to appropriate tactics.

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