Small Business Social Media Strategy - Greater Pittsburgh PA Area » LOT http://www.sugarspunmarketing.com Big Ideas on a Small Budget for SMBs Thu, 03 Sep 2015 20:27:49 +0000 en-US hourly 1 http://wordpress.org/?v=3.9.8 How Well Do You Really Know Your Audience? http://www.sugarspunmarketing.com/blog/well-really-know-audience/ http://www.sugarspunmarketing.com/blog/well-really-know-audience/#comments Wed, 19 Feb 2014 13:00:49 +0000 http://www.sugarspunmarketing.com/?p=1524   Determining your target market is a process that should be familiar to all marketers. While your audience will likely not deviate too drastically unless [&hellip

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Why Social Media Is NOT a Fad http://www.sugarspunmarketing.com/blog/why-social-media-is-not-a-fad/ http://www.sugarspunmarketing.com/blog/why-social-media-is-not-a-fad/#comments Wed, 11 Sep 2013 12:00:41 +0000 http://www.sugarspunmarketing.com/?p=1124 Oh my. Here we go again. The question over whether or not social media is a fad has been sparked once again. A few years [&hellip

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Facebook Unveils News Feed Overhaul http://www.sugarspunmarketing.com/blog/facebook-unveils-news-feed-overhaul/ http://www.sugarspunmarketing.com/blog/facebook-unveils-news-feed-overhaul/#comments Fri, 08 Mar 2013 13:43:37 +0000 http://www.sugarspunmarketing.com/?p=812 Two years ago, everyone’s love-hate relationship with Facebook got a little more passionate when Mark Zuckerburg changed things up and introduced us to Facebook Timeline.  [&hellip

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The Super Simple Guide to Using and Marketing Through Pinterest – Part One http://www.sugarspunmarketing.com/blog/the-super-simple-guide-to-using-and-marketing-through-pinterest-part-one/ http://www.sugarspunmarketing.com/blog/the-super-simple-guide-to-using-and-marketing-through-pinterest-part-one/#comments Mon, 06 Feb 2012 13:08:27 +0000 http://www.sugarspunmarketing.com/?p=627 A few months ago, I would have forgiven you if you hadn't heard of Pinterest. It was like a sneaky, lovable cat. The kind that curls up in your lap and gives you the warm fuzzies while you pet it, but that remains quietly invisible to anyone not already in the know. The past month or so though, it's all begun to change

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