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Understanding and Establishing Micro Goals for Your Social Media Campaigns

July 23, 2010Comments Off

A few weeks ago I wrote a handful of articles on how to develop a proper social media strategy by developing goals, breaking those goals into supportive goals and matching goals to appropriate tactics.

Matching Tactics to Goals Enables a Stronger Social Media Plan

July 12, 2010Comments Off

The past few days, I’ve been talking about the need to establish solid goals around which to build you social media efforts. We’ve looked at [&hellip