Do You Have Social Media Manners?

 

What’s your biggest turn off on social media? Is it the people who are always negative, those who start drama, or those who are fake? All these and more definitely hold their own weight when it comes to inappropriate actions on social media.

Just as offline habits like chewing with your mouth opened and interrupting a conversation are repulsing, bad habits happen online too. And unfortunately, social media attracts a lot of it. Though we at SugarSpun encourage people to be human, etiquette and even street smarts needs to play a role.

This is especially important for businesses to understand.  Behind every business, there is usually one individual or a handful of people that act on behalf of their company’s social efforts. As a result, your business has personality. If you have multiple people implement your social strategy, you obviously have variety, but your brand will still portray its own persona.

Due to all this character, albeit how colorful it may or may not be, that is expressed on social media, stereotypes have already been created defining the various types of sharers. In fact, online media monitoring service Meltwater recently created a quiz to help users define what type of sharer they are on social media.  The quiz was based off research from the New York Times called the Psychology of Sharing. In this, the following sharers are defined:

-          Hipster – less likely than other sharers to use email for sharing content. These sharers are creative, young and popular

-          Careerist – these sharers are savvy business networkers and are more likely to share content on LinkedIn.

-          Altruist – these sharers are helpful, reliable, thoughtful, connected and only use email to share.

-          Selective – these sharers are resourceful, careful and thoughtful. They share informative content via social networks as well as by email.

-          Boomerangs – these sharers share information to get a reaction and to feel validated. They are empowered by social media and tend to use both Twitter and Facebook.

-          Connectors – these sharers are creative, relaxed, thoughtful and use social media as a tool to organize their social lives offline.

These social sharing descriptions are pretty accurate, right? In spite of which sharing category you or your business fit into, it’s important to understand that social media etiquette plays a role. It’s not that there is a perfect category for sharing, but there are some do’s and don’ts that everyone should adhere to.

Best Master’s in Education put together an excellent infographic containing helpful information that shows how you can avoid becoming stereotype by simply applying some social networking etiquette:


Source: BestMastersinEducation.com

Display image courtesy of Wikipedia.org.

 

About author:

Although Abby Johnson’s education and early career are based in traditional broadcast media, her most recent experience has taken her into the world of “new media.” Abby served as a reporter for more 6 years covering topics ranging from highlighting the latest gadgets and applications to the more serious news of online consumer privacy concerns and the potential of cyberwarfare. She has also secured and conducted interviews with Vint Cerf, the Vice President and Chief Internet Evangelist for Google and who is recognized as one of the “fathers of the Internet;” Matt Cutts, Senior Software Engineer for Google; actor Jake Gyllenhaal (Jarhead, Love and Other Drugs, Prince of Persia, etc.) at the movie premiere of Source Code; comedian and radio personality Adam Carolla; former NBA star and actor Rick Fox; as well as other known personalities and Internet industry experts. By being actively involved in the Internet industry during the social media boom and working directly with many of the social media "early adopters," Abby's transition into social marketing came naturally. She now serves as the Social Media Coordinator for SugarSpun Marketing as well as Manager of Communications at design-build firm Gray. In these roles, Abby creates original content, produces digital strategies, handles media relations and blogger outreach, implements social media campaigns, and more. Through her consistent high standards and driven approach, these campaigns have resulted in meaningful conversations, relevant brand positioning, and achieved goals.

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