Without measurability, marketing serves no value. We believe marketing and analytics go hand in hand. Here at SugarSpun Marketing, we put a lot of emphasis on building sustainable marketing strategies that achieve results. Our in-house analytics team holds Market Motive Master Certifications in Web Analytics and has the ability to not only identify areas that are working, but we also find the areas that are falling short. Our analytics team works with our marketing team to gather the information needed to tweak our approach for better results.
The Power of Social Media Analytics
Analytics not only help us adjust campaigns throughout the implementation process, but they also provide a wealth of information that can bring about ideas and approaches we might have missed. Here’s a small sampling of how content marketing focused analytics can help take a campaign to the next level:
- By identifying which types of sites are sending the best visitors, we can focus our research on finding additional sites with similar audiences.
- By releasing customized coupon codes across multiple platforms, we can isolate the spread and reach of each platform and determine which ones result in the highest conversion rates.
- By establishing baselines for traffic, conversions and average order totals, we can track the exact impact of specific campaigns.
- By tracking exit and engagement rates from content promoted via social media, we can identify which channels and audiences respond best to different types of content and fine tune future social sharing for a stronger impact.
Analytics Bottom Line
Ultimately, marketing without analytics is based on educated guessing. While a skilled marketer has a great chance of producing good results, it’s the analytics that help tailor the approach for maximum impact. When integrated marketing efforts are closely tied to web analytics, we’re able to gain a level of insight that helps us to know exactly when, why and how consumers interact with a brand and what channels provide the most potential for success with future campaigns.
Do you know how your marketing efforts are performing? If you’re ready to take control of your marketing strategy and measure your performance, please don’t hesitate to reach out to us. Whether you’re looking for someone to help you improve the performance of your internal content marketing team by providing valuable analytics insight, or you’re looking for a one-stop-shop to integrate content marketing, social outreach and analytics, we’re happy to talk to you about how we can help your each your goals.