The single biggest change the Internet has brought to the world of marketing is the ability for consumers to have the power of choice at their fingertips. While customer service has long been the way companies keep customers, Content Marketing is fast becoming one of the most successful ways to attract them.
While it’s true that content marketing has become a buzz phrase, it’s important to understand that the hype around content marketing is based on the incredible impact it can have on your business. Content marketing provides one of the strongest means to leverage social media for better engagement, exposure and ultimately, sales.
Content, a.k.a., your story, needs to be the foundation of all your marketing efforts. With the cost of traditional advertising on the rise and the competition for attention reaching astonishing levels, great content allows you to attract, educate and engage your customer in ways other marketing tactics can’t. By distributing a brand’s story across various social channels, we can boost search engine visibility and draw on the power of social sharing credibility. Good content is meaningful, targeted and results in brand engagement and sales by meeting your target audience where they are online.
At SugarSpun Marketing, we specialize in content marketing and offer a wide range of services:
- Content Marketing Strategy
- Full Scale Content Development
- Social Channel Management
- Media and Blogger Outreach
- Graphic Development
- Email Marketing
- Video Strategy and Production
If you are looking to build an integrated marketing strategy, or if you just want to give your current approach a boost SugarSpun Marketing would love to help you with creative ideas and sweet results.