Influencer marketing has exploded into one of the most focused on and debated online marketing tactics of 2017, and we’re barely halfway through the year. Influencer Marketing isn’t new, social media specialists have been orchestrating outreach and partnerships with popular content developers for more than a decade. What IS new is the sheer volume of […]
About Jennifer Cario
Jennifer Cario has dedicated her career to creatively helping businesses and consumers connect in a way that positively impacts the bottom line. With over 20 years of industry experience, she has also written several books and developed social media training curriculum in use by hundreds of colleges, universities and enterprise companies around the world. Jen consistently develops fresh ideas and methods for communicating within the world of marketing.
Entries by Jennifer Cario
Remember back in the days of Foursquare when you could build customer loyalty with marketing promises like “the Mayor drinks for free!” or “show us your check-in for a discount on your purchase?” It’s time to gear up for the next round of location-based marketing meets gamification. Except this time, the game part blows pretty […]
This week is a bittersweet one for fans of what can be argued as Joss Whedon’s most beloved show, Firefly. Today is the tenth anniversary of the release of Serenity, the movie that served as a peace offering to Browncoats after the too-early cancellation of Firefly. It’s also the week we celebrate the cast reunion […]
It seems a little funny to think that five years ago I was writing about the need for businesses to recognize that their social media investment needs to be about more than the teenage “everyone else is doing it” mentality. Why is it funny? Mostly because three years later we still have that conversation with prospective clients on a regular basis.
What if you could help create ready-made content for your social media sharing teams while simultaneously boosting the size of your targeted email marketing lists without dramatically increasing the work done by your content marketing team? It’s what every business wants, and it’s surprisingly possible with just a little bit of tweaking to your current […]
It’s no secret that if you want to use content marketing to drive targeted traffic to your web site, you’ll need to be strategic in social sharing. By the end of 2014, social sharing had surpassed organic search as a referral source for web sites, accounting for 31% of online referral traffic. With so many […]
Four years after launch, Pinterest is still as focused as ever on driving stronger user engagement, offering up new recipe search refinement options and even slipping their new “Recommended” pins into user’s news feeds. But is Pinterest pushing things a step further and deciding who you ought to follow based on your browsing history? It’s […]
A few days ago, my husband looked up at me from over his laptop and said “Yahoo has a poll asking people if social media influences their buying decisions.” After I smiled and chuckled a bit, I asked him what the poll “concluded.”
After more than a year of waiting for delivery, Pinterest has finally delivered on its promise to deliver native analytics to Pinterest users with verified URLs. (And Pinterest marketers rejoiced.) In an announcement posted to the company’s blog on March 12th, the Pinterest team shares the details.
Two years ago, everyone’s love-hate relationship with Facebook got a little more passionate when Mark Zuckerburg changed things up and introduced us to Facebook Timeline. Love it or hate it, it’s all about to change again.