In the last 10 years, social media marketing has become a huge opportunity for businesses of all sizes. From mom and pop shops to Fortune 500 companies, marketing strategies are turning more and more to social media. In fact, it was projected that 70 percent of companies would increase their digital marketing budget in 2015. This trend is expected to increase in coming years.
One of the downsides to social media, however, is the amount of time needed to maintain a presence. This means more work for you and your team. The question is, should you keep it in-house or should you outsource marketing services? As with most decisions, there are pros and cons to both sides. At SugarSpun Marketing, we get it – we’ve worked with all types and sizes of companies. No one company is exactly the same as the next. To help you make an informed decision, we’ve put together some facts and tips you’ll want to keep in mind as you plan your marketing strategy and budget.