Who hasn’t felt trepidation about marketing on Reddit? The reputation of this long-standing social media platform resembles circling sharks to businesses. And no business wants to be the helpless fish. The general trend is to stay away from it rather than try to understand it (except for these 10 companies, who made the effort and […]
Christmas cards in the mail are often a family’s chance to brag about what they’ve done that year and how great they are. Not that we’re bragging…but we’re proud of what we’ve accomplished! We’ve expanded our client base, our employee family and our repertoire. It’s definitely been an exciting year! Being the creative marketing agency […]
Rebranding isn’t just about changing your logo. In this exciting and fast-changing world, what companies started out as can often become obsolete or morph into something else through the years. Sometimes it’s simply a matter of appealing to a different target audience that has evolved into a different market altogether. Whatever your reasons for considering […]
I was moonlighting as a server for a friend’s rehearsal dinner, passing around trays of artisan deviled eggs, when I heard, “Oh, this is my childhood, right here,” referring to the bread and butter table. That table was the pride and joy of Jen, SugarSpun’s fearless leader. She had artfully set the table with bread and […]
I met with a friend regarding blog content for her website awhile back over lunch. Part of it was an excuse to talk about content marketing over gastronomical goodness and part of it was to take advantage of one of the very few low-humidity summer days Pittsburgh has to offer. Over delicious burgers and sunlit […]
What feelings do the words “summer” and “ice cream” invoke for you? For me, it’s hot summer days traipsing to the ice cream store down the street in the middle of the day, money clutched in my sweaty, little hands. That first feel of the cool ice cream cone on my palm was perhaps my […]
We have a saying in our office. When someone is going above and beyond the normal creative effort to a Pinterest-type effort, we say they are “jenning” it. For those of you who don’t know our founder and president, Jennifer Evans Cario is amazingly creative, incredibly detail-oriented and very driven. When a project piques her […]
In social media, size does matter, especially when it comes to image dimensions. It’s definitely a challenge to keep up with all the networks and the various sizes they have for each component of an account. But, if you want to effectively represent your brand, you need to get it right. We decided to take […]
Shortbread cookies are warm fuzzies to me. They speak of blue tins full of dress-up jewelry – the tasty companions to pretend tea parties or a deliciously buttery counterpoint to a simple cup of tea. For some unknown reason, however, I’ve never tried to duplicate the store bought version. It’s silliness, really, because the recipes […]
What do colors really mean? Did you know they could actually play to your emotions? What’s more, they can even make you hungry! This is why they are critical to marketers. Businesses take careful consideration when designing their logos, websites and other marketing materials. Check out this infographic we put together to gain a better […]