Video: The Truth about Reddit in Marketing


Who hasn’t felt trepidation about marketing on Reddit? The reputation of this long-standing social media platform resembles circling sharks to businesses. And no business wants to be the helpless fish. The general trend is to stay away from it rather than try to understand it (except for these 10 companies, who made the effort and won).

Reddit began in 2004 with co-founders Alexis Ohanian and Steve Huffman, back when Myspace was king, and Facebook and Flickr were just starting out (for more flashbacks, check out this infographic). With a tagline of “The front page of the internet,” Reddit is one of the top news sharing sites where snark runs happily rampant and authenticity is valued so highly that anyone deemed not transparent or real tanks in spectacular fashion.

Why, then, are we even talking about Reddit if it’s so difficult to break into?

As Brent Csutoras, managing partner and chief social strategist with Search Engine Journal, explained to us at Pubcon in Las Vegas, Reddit has 200 million monthly unique users and 8 billion page views with 62 percent of this coming from the U.S., 80 percent of it being English-speaking, and 90 percent of these people having made purchases within the last 6 months. These data points are hard to ignore and present compelling reasons to embrace Reddit as a social media marketing platform if it fits into your business goals. The question is, how to go into the shark-infested waters without drowning?

According to Csutoras, marketers often make the mistake of looking at the channel instead of trying to market to the specific communities within each channel. Marketers need to do their research and make an effort in order to be successful.

If you have these questions about Reddit, read this for the terminology or check out this infographic for the basics. Be sure to also watch the following video in which Csutoras explains how Reddit, when done right, is well worth the marketing effort.

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