During the holidays, Fisher-Price released a baby bouncy seat called the Newborn-to-Toddler Apptivity Seat for iPad that, yes, includes an iPad holder. Is this too much? Or, is it just a natural segue into where society is headed in terms of technology. Fisher Price has been widely scrutinized by children’s advocates amid cries of “babies need laps, not apps.”
Regardless about how you feel about this particular issue, the incident feeds to bigger speculation about where technology and social media will take the next generation. It’s an interesting thought to consider.
A recent study from Ooyala, a digital video provider, found that mobile and tablet video consumption grew 133 percent year-over-year. This is huge. We’ve known for a while now that “live” TV wasn’t what it once was with the ability to record shows for later viewing and download and watch them online. But, to see this kind of growth means that user behavior is changing rapidly.
The same is true for social media. We live in a society that accepts “selfie” as a word. Instead of communicating through a note or even a phone call or email, the new way of communication is through texting or services like Snapchat.
Last summer, the Huffington Post ran an article explaining why social media is a serious threat to the professional future of today’s children. Though the article has some good points, we at SugarSpun, do not believe that social media is a hazard (Duh!). Yes, there are things that teenagers and adults alike are posting and sharing across social media that could be detrimental to their future careers. But, social media isn’t to blame for this. We, as a society, do need to do a better job of educating the younger generation on the permanency of content, but this is no different than content posted anywhere else on the Internet.
The truth is that we are definitely going through a transitional period. Communication has and will continue to change. The hottest tool today may or may not be that cool tomorrow. But, this isn’t bad. While this could mean that we’ll soon find ourselves feeling like we’re living in real-life SCI-FI film or TV show like our SugarSpun president loves so much to watch, it also opens doors for new development and innovation.
Take us, for instance. The majority of our business involves social media. Since it has blown up – and is still continuing to – it has created an entire new marketplace for people like us to create vocations around. Also, similar to when the Internet and blogging first started to emerge and began to give introverts a voice, the same is true with social media.
What does this mean from a business and marketing standpoint? For one, it’s clear that the next generation could likely take us to, what we currently think, is a SCI-FI level. Kids today are growing up in a world where they virtually never have to watch commercials and can always watch Netflix while driving down the road. If my 2-year-old niece can clearly navigate an iPhone and iPad and thinks that a phone call is FaceTime or Skype, then her generation is going to go even beyond a touchscreen stove.
But, all this also means that if social media and technology integration is not a big part of your plan, then you need to make adjustments. We’ve said it before, and we’ll continue to say it until we’re blue in the face – social media is not going away.
It’s a new year, but have you really made changes to the “way you’ve always done business”? Yes, there is a place for consistency, as we talked about last week, but beyond this, times are changing. Having a successful, modern business today is so much more than integrating social media. It’s all about the mentality. Are you breaking down the walls and being transparent? Are you being visual by utilizing tools such as video, infographics, Pinterest, Instagram, etc.? Are you becoming an information source and expert instead of just a destination spot when a customer needs something? All these things and more will help you come through this transition period on top.
Whirlpool image courtesy of Mashable.