Entries by Abby Johnson

Video: Why Businesses Should NOT Neglect LinkedIn

Is your business taking advantage of LinkedIn? According to Sean Jackson, a founding partner of Copyblogger Media, businesses should tap into this social media platform due to its high value. SugarSpun Marketing had the opportunity to catch up with him at Pubcon in Las Vegas and hear him explain how LinkedIn consists of people and […]

Social Media Misconceptions: Setting the Record Straight

With a society consumed with social media, one would think it would be relatively understood. Unfortunately, it isn’t. Many people and businesses are still struggling to not only digest what social media can do, but also to develop an effective strategy that adapts to continuous changes on each platform. Social media is powerful and can […]

The FTC Targets Social Media with Updated Guidelines: What Marketers Need to Know

In 2009, the FTC rolled out some guidelines to accommodate the world of new media. The online marketing sector raised many questions and concerns at the time but has learned to work with the recommendations. But, the FTC isn’t done with this area. The commission recently updated its guidelines and now calls for “clearer” disclosure […]

Mega Content Part 2: Boost Long Term Leads Through Compounding Lead Generation

It’s a long recognized fact that corporate websites that include active blogs generate higher volumes of traffic, leads and conversions. After all, a steady stream of content provides search engines with more pages to index and provides marketers with more opportunity to focus in on specific areas of interest or on sharing multiple perspectives. When […]