Often in online marketing, there are silos of social media, SEO, and most recently, content marketing. All of these pieces should work together like clockwork, according to Michelle Stinson Ross, who at the time of the video shoot was at Authority Labs but is now the founder and principal consultant at Firestarter Social Media. As […]
Is your business taking advantage of LinkedIn? According to Sean Jackson, a founding partner of Copyblogger Media, businesses should tap into this social media platform due to its high value. SugarSpun Marketing had the opportunity to catch up with him at Pubcon in Las Vegas and hear him explain how LinkedIn consists of people and […]
As hard as it is to believe, the holiday season is upon us. Christmas trees and other decorations are already gracing homes, stores and places of business. Though a busy time of year, it holds excitement as well as opportunity, if businesses embrace it. The following steps should help your business effectively take advantage of […]
It’s hard to believe how drastically social networks like Facebook have evolved since their debut. I’m dating myself here, but, when I first created an account on Facebook, it was only designed for college students. In fact, not every college or university was even involved at that time. We all know how the network has […]
With a society consumed with social media, one would think it would be relatively understood. Unfortunately, it isn’t. Many people and businesses are still struggling to not only digest what social media can do, but also to develop an effective strategy that adapts to continuous changes on each platform. Social media is powerful and can […]
In 2009, the FTC rolled out some guidelines to accommodate the world of new media. The online marketing sector raised many questions and concerns at the time but has learned to work with the recommendations. But, the FTC isn’t done with this area. The commission recently updated its guidelines and now calls for “clearer” disclosure […]
It’s a long recognized fact that corporate websites that include active blogs generate higher volumes of traffic, leads and conversions. After all, a steady stream of content provides search engines with more pages to index and provides marketers with more opportunity to focus in on specific areas of interest or on sharing multiple perspectives. When […]
When social networks like Facebook really started to emerge, circa 2006 and 2007, one of the primary success drivers was the voice it gave to those who previously struggled to be heard. This phenomenon really began with bloggers since blogs and free platforms like WordPress gave them an outlet to share their ideas and opinions. […]
As social media has grown and evolved, the reasons people use it vary. In the past, many users would keep their Facebook accounts more personal and reserve LinkedIn for strictly business. Though some still try to stick by these rules, the lines have gotten blurred. I often hear people say they would like to delete […]
With a vast amount of available information on social media, society as a whole, and especially marketers, sometimes forget just how young these platforms are. Now, we know that social media dates back to the days before Facebook and Twitter to forums and other chat rooms, but still, the social media industry is very young. […]