Influencer Marketing 101 (Infographic)

Influencer marketing has exploded into one of the most focused on and debated online marketing tactics of 2017, and we’re barely halfway through the year. Influencer Marketing isn’t new, social media specialists have been orchestrating outreach and partnerships with popular content developers for more than a decade. What IS new is the sheer volume of attention, time and resources going in to building up better Influencer Marketing efforts by brands of all sizes.

If you’re on the newer side of this popular way to bypass ad blockers while reaping the credibility of a social endorsement, check out this infographic from our own Jennifer Cario sharing 101 level thoughts and approach to Influencer Marketing.

Jennifer Cario

Jennifer Cario has dedicated her career to creatively helping businesses and consumers connect in a way that positively impacts the bottom line. With over 20 years of industry experience, she has also written several books and developed social media training curriculum in use by hundreds of colleges, universities and enterprise companies around the world. Jen consistently develops fresh ideas and methods for communicating within the world of marketing.

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