Content Marketing: Strategy & Content Aren’t the Same
Content marketing, like we’ve discussed before, is one of the most talked about concepts in marketing circles today. The reasoning for its popularity is legitimate because content marketing does, in fact, work IF done correctly. There is a ton of information available about content marketing, but unfortunately, not all of it is good advice. One […]
The Problem, Err Challenge, with Facebook Marketing
For businesses and marketers, Facebook has been quite the challenging platform in recent months. In what is being called a “Reachpocalypse,” Facebook Pages have undergone a very obvious drop in organic reach since last fall, which has resulted in many panicked marketers. As we have said before, Facebook has admitted to putting less emphasis on […]
Building a Powerful Voice for Your Brand
Words mean more than what is set down on paper. It takes the human voice to infuse them with deeper meaning. – Maya Angelou How true is this? Words are powerful, but the real influence comes from the voice carrying them. From a business perspective, this could not hit closer to home. And, from a […]
4 Tips for Building an Effective Presence on Twitter
How valuable is Twitter to you? Many companies use it as their primary social media outlet for marketing, customer service and various other business tasks. Other companies use it only because they feel they have to since it’s one of the largest social networks. Still, there are some who think that it’s simply a […]
Why Spring Cleaning Is Important for Your Business Too
After a long, hard winter, the weather is finally starting to break (hopefully where you are) to reveal the early days of spring. Before long, buds and blooms will appear displaying new life and new beginnings. During this time, many people take the time to clean out closets, garages, cabinets and more to get […]
Reputation Management: It’s All About The Response
When you’re annoyed, where do you go? When you’re excited about something, where do you go? In the digital age, these destinations are, in many cases, some form of social media. And if you’re on the receiving end of this, the outcome could either be really positive or really negative. The latter, unfortunately, often results […]
Crafting the Pitch That Builds Relationships
If someone asks you for help or for a favor, what makes you lend a hand? Is it the relationship you have with them? Is it the request itself? Is it the way in which they asked you? These are questions that you should think about before pitching media, bloggers or a potential partner, […]
Guest Blogging Debate: Is It a Good or a Bad Strategy?
Is guest blogging really dead? The SEO and marketing crowd has been all abuzz about it of late after Matt Cutts, the head of Google’s webspam team, spoke out against it. According to him, guest blogging is NOT a good strategy for building links to your site in 2014. “Okay, I’m calling it: if […]
Boring Brands Can Succeed in Social Media Too
Social media has a sense of fun and excitement attached to it. Facebook, Twitter, Pinterest, Instagram and other social tools are trendy and exhibit a unique energy unlike other marketing methodologies. Brands like Pepsi, Doritos, Dove, Taco Bell and others always seem to be embracing the latest phenomenon in a very successful way. For […]
Is Pinterest Auto-Following Boards on Your Behalf?
Four years after launch, Pinterest is still as focused as ever on driving stronger user engagement, offering up new recipe search refinement options and even slipping their new “Recommended” pins into user’s news feeds. But is Pinterest pushing things a step further and deciding who you ought to follow based on your browsing history? It’s […]